New year 2015 around
the corner, people all over the world are eagerly preparing to celebrate the
event in a grandiose manner. This particular celebration is gaining momentum
every passing year. Invariably, the young and the old, celebrate the event with
lot of zeal and enthusiasm. Each one plans to celebrate it in a unique way,
quite differently from the last year. Economic liberty has gifted a new kind of life
style for everyone. Young boys and girls party whole night swaying rhythmically
to the tunes of the hybrid contemporary music, which is the fusion of east and
west. People travel to exotic places with families and friends to make the
moment memorable. People reserve hotels and resorts much in advance to
celebrate the event. Suddenly, there is a shift in the life style and everyone
is hankering to embrace it. With New Year stepping in, celebrations bring new
resolutions with new hopes to progress and have success in everyone’s life.
Some continue with their resolutions determinedly, and some break halfway
faltering. Knowingly or unknowingly, consciously or unconsciously, we have
embraced global culture.
As a sign, this
celebration indicates and reflects a globalized culture, which has spread all
over the world over a period. Definitely, this is the result of information and
communication technology, free- market policies and consumerism. Now, cultural
practices have crossed local borders and acquired new meanings in the context
of globalization. This all is the result of communication technology, which has
mesmerized everyone. The global market has led to individualism and material
progress. Each one is becoming aware of one’s taste and choices and wants to
establish one’s identity, as personal identity matters a great deal now.
Individuality is necessary for the progress of a person. However, when extended
it to a family, a society, and a nation, this individuality seems to thwart the
progress of the activities when done collectively. Individualism as a
discipline always leads to differences of opinions and judgments.
Economics and
politics particularly play an important role here. Power centers always dictate
the terms and form the cultural patterns in a society, later everyone accepts
them as trends. Due to the global market and information technology, the
borders of countries have been erased, and as a result the global culture has
embraced everyone. Internet technology has fascinated and facilitated people to
such an extent that life does not move without it nowadays. When information
and images unfold at every home through T.V. and computers repeatedly day and night,
naturally one feels at home with material thrown at one. It is mainly the
communication technology, which is globalizing, not people. Even globalization
also works as a commodity. Everything comes under the scanner of consumerism.
Languages, music and
images as signs mainly reflect global culture these days. When the word Originality is put to test, a new
emerging taste demands for fusions. Simulacrum has become a feature of
postmodernism. Pastiche is quite common now days in art, music and languages. When
we listen to music these days, the strings of sitar and the strings of guitar
together evoke a very different music and give us a different feel. The same
way, the distinction between popular art and classical art has been erased and
both are placed on the same pedestal. What we see and live in is hybrid
culture.
Diversity is very essential
for the progress of one’s growth. Diverse cultures always enrich one another by
contributing with their finer nuances. In Indian art, we see the influence of
Greek, Portuguese, British, and Persian arts. By the fusion Greek and Indian
art, we had Gandhar Art. Indian art spiced with Persian art developed Moghul miniature
school, appropriate to the Indian context then. The colonialism in India introduced
its art practices and established art schools to provide proper art education
in India. Absorbing all the fine elements, Indian artists developed their own
style over time. From these examples, we come to know that diversity is essential
to enrich and further our art practices in a new direction. The famous artist
of the 20thcentury, Picasso, also had his inspiration from the African
sculptures. The famous Japanese wood-prints influenced the famous artist Gauguin
and enriched his palette. The differences in art, music, languages, food,
clothes and so on, give different tastes and insights. However, globalization
is bringing uniformity all over the world. One has to think seriously whether
this uniformity is acceptable or not. If one says yes, there is nothing to do
but to follow the universal trend. If you say no, then one has to try hard to
keep ones uniqueness unaffected, which is very difficult to maintain in the
present context.
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